Dawn of the dead mall

Dead malls, according to Deadmalls.com, are malls whose vacancy rate has reached the tipping point; whose consumer traffic is alarmingly low; are “dated or deteriorating”; or all of the above. A May 2009 article in The Wall Street Journal, “Recession Turns Malls into Ghost Towns,” predicts that the dead-mall bodycount “will swell to more than 100 by the end of this year.” Dead malls are a sign of the times, victims of the economic plague years.

The multitiered, fully enclosed mall (as opposed to the strip mall) has been the Vatican of shiny, happy consumerism since it staked its claim on the crabgrass frontier — and the public mind — in postwar America. The nation’s first enclosed shopping mall, the Southdale Center, opened its doors in Edina, outside Minneapolis, in 1956. Southdale was the brainchild of the Los Angeles– based architect (and Viennese refugee from the Anschluss) Victor Gruen. A socialist and former student of the modernist designer Peter Behrens, Gruen saw in the covered mall a Vision of Things to Come.

Read the full article written by Mark Dery on http://changeobserver.designobserver.com/entry.html?entry=11747

source: selectism

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