This sound very weird. What the hell Muji the adorable Japanese minimalist company specialized in everything is doing with Lego? the answer is simple. Muji is about clean design and Lego is maybe the biggest creative idea in the toys market from a century. So stop to have big boxes of movie licenses that tells you only how to build something and try to come back to ancient and real nature of Lego. A box, some Lego pieces, some paper pieces and a hole puncher. And your creativity.