Croxx Fingers

Went to Hong Kong last week, so my new posts are all about what was interesting on the other side of the world. First thing that hit my attention was Fingercroxx. FINGERCROXX is from this perspective an interesting academic analysis.
Created in 2005 by group I.T,  the biggest HK group for the trendy youth and street fashion: store BAPE, COMME DES GARCONS, MARTIN MARGIELA, also, the street reference DOUBLE PARK (OBEY, UBIK, NIKE, ADIDAS, X-GIRL, FINGERCROXX, X-LARGE, ZOOYORK, CARHART, ALIFE. It is currently developing at a tremendous speed within the Chinese megalopolis. What is really interesting with FINGERCROXX is symbolic. It is a true ode of the so-called chinese way of life. One looks at what others do, one copies them while trying to bring fourth a point. One improves on the defects of our competitors. All this without deviating too much from the original model. Obviously its Japanese neighbor crushes a tad much upon the shoulders of the Chinese urban creators and mutual consumers. However, honestly, FINGERCROXX is terribly effective. Admittedly not the greatest inventive and innovative brand however its produce is very well made and relatively cheap. Most of all, everything is coherent: its logo and the packaging sending fourth a single message. Maybe the road the should be taken in Europe from some big retail and distribution groups.
(courtesy BKRW)


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Archiviato in Accessories, Denim, Lifestyle, Shoes


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